Check out our top coupon advertising ideas, including the best places to Valpak is a direct marketing service that sends coupons and ads.
Table of contents
- Top 25 Coupon Advertising Ideas From the Pros
- Black Friday: 15 Black Friday Marketing Ideas to Put You Ahead of Others
- Over To You
Why it works: Summer is traditionally a slow time for retailers. Lane Bryant takes advantage of the end of summer to unload unsold stock in preparation for next summer. The GIF is fun, the offers are enticing, and there is sense of urgency created by saying the summer clothes will be gone after the sale. Iberostar takes advantage of this. How can your business take advantage of similar situations? Why it works: There are cultural events that happen every year where people are in the mood to shop.
The Super Bowl is one of those. By tying messaging in a fun way into the event, they get in on the fun with fans, who are feeling loose and happy. Interested in Keap? Check out Keap pricing or start a free trial now. As a thank you for subscribing, we'll send you a copy of our Small Business Marketing Trends Report with insights from over 1, surveyed business owners.
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Top 25 Coupon Advertising Ideas From the Pros
See demo. Sales promotion examples Some of the most common examples of sales promotions are: flash sales buy one, get But not all sales promotions are created equal. Buy one, get… People always like to get more for less. Coupon code Coupons and discounts are great because they get people buying, and you still can realize some profit.
- 2. Flash sales;
- 2. Use Limited-Time Offers;
- Creating Coupon Promotions: Tips for Retailers!
TackleDirect Why it works: Abandoned shopping carts are a pretty big deal, costing online retailers Overstock Why it works: I love the simplicity of this. ProAudioStar Why it works: This is another example of taking an expensive product and offering it at a more attractive price in order to obtain a new customer. Recurring sale Brands like Nordstrom have carved out a niche by offering sales only twice a year. Lane Bryant Why it works: Summer is traditionally a slow time for retailers. Rue21 Why it works: There are cultural events that happen every year where people are in the mood to shop.
Every public event that draws your core audience is an opportunity to offer samples of your product. Pick the best items on your menu that can be easily transported and get some solid representatives of your restaurant out to meet and greet at these off-property functions. You can offer sampling in your location and promote sampling events in Social Media channels. Discounting is an incentive for customers and prospective customers to try your restaurant. You may want to also consider no strings offers that do not rely on percentages. Examples include value-added perks such as free parking, free WiFi, complimentary item i.
Offer a loyalty program, where the more they buy, they can earn a complimentary item, meal, etc. Are you currently running coupon ads on direct mail or coupon books, read about a study we did — Do Coupons Work?
Black Friday: 15 Black Friday Marketing Ideas to Put You Ahead of Others
It allows you to leverage the reputation, profile and credibility of all of the other participants, and it can also help you share the expense of holding the event. Hosting an event also provides your restaurant with the opportunity to recruit additional manpower and resources for promoting the event and gives that added edge with garnering local restaurant promotion. User-generated content UGC is a great way to develop personal and intimate engagement with users. Consider awarding some random lucky contestants with a free appetizer or other prize! Hosting and promoting user-generated content shows customers that you appreciate them, turning occasional visitors into die-hard devotees.
Recent research has shown that retention based e-mail marketing is to percent higher than traditional vehicles such as direct mail and flyers. Through email, you can also take advantage of reaching out to your customer base on important occasions, like holiday weekend specials, and birthdays. Email promotions can be executed through new automated tools like those that are available through e-mail marketing service providers or running Facebook Ads learn how to do Facebook Ads here.
You simply plug in the e-mail address of your customers, their birthday for birthday promotions , and a secure and nicely designed e-mail is sent to them at a time you determine in advance.
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To offer relevant deals, which let your clients save money, you need to first know your audience. For example, there is no point in offering another winter coat to a customer right after she purchased one. There are things people buy daily, and other items that are only needed from time to time.
Over To You
Following this, your coupon marketing must operate with more sophisticated algorithms and personalize offers in diversified ways. Quick Tip: Remember that personalization cannot be managed manually at scale. Even in the beginning, it is worth it to invest in coupon marketing software that already supports coupon automation. We have listed many of ready-to-go examples that you can use in your coupon strategy. Note: Gamification in promotions builds unique customer experiences that increase engagement, loyalty, and retention.
We were writing about it here. Coupons can be attached to your answer to a complaint or live chat conversation. Note: This tactic, used by global giants, reduces the number of cart abandonments. Divide your customers according to the revenues they bring. Create exclusive discounts or gift cards for those who bring the highest profits. Note: Remember to emphasize the individual character of the discount. Note: Flash-sales are good to use to experiment and try out new campaign ideas. Note : The way custom events work enables you to build coupons at every point of the sales funnel and use almost every interaction to trigger coupon send outs.
Each time a new customer places an order, you should trigger an automatic multi-level coupon send out, which delivers coupon codes to active users from time to time. Send one coupon to a dormant user, and schedule automatic reminders, e. When the code remains unused, reminders will notify user automatically.
Note: You can read more about coupon reminders in a separate article. When you get to 10 code redemptions, you can get a special free product. Each week, a new product is awarded, so keep an eye on the ball! Note: Great referral programs are gamified, multi-layered experiences so be creative!
Points are exchanged for coupon codes divided into categories loyalty levels.